The University of Tennessee’s sports media department is one of the best at producing jaw-dropping content, for every sport, that fans will eat up.
From the big money sports of basketball and football, to the niche sports of track and tennis, a Vol fan will never run out of quality content.
Most of the sports interconnect with one another in the way they use their media content.
Take for example this nationally praised hype video for the upcoming UT basketball season, that made its debut on a jumbotron in front of 100,000 football fans.
This video was the talk of all the towns when it was released, and left most of those who watched it with goosebumps… even if they were not UT fans.
Sticking with the basketball content, Tennessee’s athletic department is adept at using the student athletes in all of their wonder and special abilities.
This is just another exquisite use of talent, camerawork, and social media to energize an entire fan base about the team.
The content producers for any college football team may have the toughest job in the field, though, as they are producing the most-watched and most-critiqued content.
And the tone of the productions depend heavily on the team’s success; therefore, a playoff contender feeds off of hype and intensity, whereas a rebuilding program (the Vols) uses nostalgia to motivate fans.
But of course every now and then, a losing team gets some excitement behind it, and the content creators have to feed that craving for the time being.
This basketball-football crossover was widely renowned for the cinematic feel that the producers created… oh, and Admiral Schofield’s hype storytelling.
While hype videos and dramatic throwback are the centerpiece to an athletics program’s media presence, most of the content is informational graphics about the teams or summaries of a game.
Overall, every detail is checked and double checked by experienced veterans in the video production field.
All of this for one fanbase that cannot seem to quench its thirst for everything and anything Orange and White.
Behind The Lens 